Showing posts with label Ancillary Text 1 - Film Poster. Show all posts
Showing posts with label Ancillary Text 1 - Film Poster. Show all posts
Wednesday, 9 December 2009
Friday, 4 December 2009
Monday, 23 November 2009
Film Poster - Final Draft.
After a class discussion, we recieved some really posotive feedback from this third version of our film poster. However, from our feedback we learned:
- The names of our actors could of been brightened up so they are more legible, however we felt this wasn't nessecary as we didn't want to add to much colour onto our poster.
- The credit block is done very well and works on our poster.
Overall, the feedback was very posotive, with only a few minute changes needing to be made, and our next aim is to produce another two film posters with the same message and house style.
Sunday, 22 November 2009
Film Poster - Draft 2
From our audience feedback we learned that overall this was was a much better format for our film poster. We had some really posotive comments and only a few changes needed to be made.
For example, we needed to:
- add a credit block to make the poster look more professional.
- play around with colour on the tagline as the audience were curious whether it would look stronger in an outline and not in red.
We adapted these changes and produced the final draft for our film poster.
Friday, 20 November 2009
Film Poster - Draft 1
After a class discussion we recieved feedback we could use to improve this poster. From this we learned:
- to remove the red eye which suggested fire in Alfie's eye, as it gave too much of the story away and also removed the intensity of his evil expression.
- to change the font on the actors names and the tagline as it didn't look very professional and didn't match the look of our poster.
- to come up with a new name for the film, as "pyscho" was very predictable and didn't think it was an effective title for our media product.
Therefore we had a group discussion and decided on the film name "I.C.U". We decided this would work well as I.C.U is a pun on our tag line, and would get the audienceinvolved with the film as the pronoun is directly aimed at the reader. It also generally stands for the "Isolation Care Unit" which is an accident unit, and we thought this pun is relevant to the themes of our film.
Thursday, 12 November 2009
Movie Poster Developmental Studies.
Movie Poster, Developmental Studies
View more presentations from guest78ef19.
In order to create a film poster which will successfully represent the world of our film, I reasearched many different fonts, film posters, colours and credit blocks in order to be able to develop the stages of creating our film poster.
The fonts I found all have a similar style and are all strong characters that are bold and often look rough and parts faded out. This fits a typical thriller convention as these style of fonts hold a mysterious element. They appear tough and I personally feel the "28 Days Later" would work well on our poster, as it stands out, looks rather rough and suits a thriller genre.
When researching idea's for our poster, me and my group decided that we would like to have Alfie's face covering half the poster. This idea was used on both the "Waz" film poster and also "Frailty". The "Waz" poster especially represents the style and effect we want our poster to display. The dark lighting falling across the characters face with his hood up, creates mystery and also makes him appear quite menacing, which is the impression we want Alfie's character to create. The "Dark Knight" film posters also use the idea of covering half of the characters face, however using symbols. We thought we could use this idea incorporating our films key props of the lighter our even possibly a petrol can. The dark lighting with focus on the main characters face is also an effect we wanted to use on our poster. The intimacy between the characters on the "Twilight" film poster is the relationship we would like to show between Marie and Johnny's character, even though they will only be in the background. We decided Alfie should take up the foreground of the poster to show he is the films protagonist and to build suspense. In both the "KIDS" and "Kidulthood" film posters the lighting creates the kind of atmosphere we want for our film poster. The dark, gloomy atmospher creates suspense and mystery and also highlights the focus of the main character.
I decided on dark, dull colours such as blacks and greys, for our poster as this fits our thriller genre and will also make our text which will be in red, stand out. We decided on red as this was our inspirational colour for the film and will contrast with the darkness of the poster which emphasises the suspense and mystery.
For the setting of our poster, in our group discussion we decided that the most appropraite setting for our movie poster would be a desolated dark corridor. This way we could use both Johnny and Marie's characters in the poster, as well as Alfie in the foreground without the poster looking too cluttered.
I looked at multiple different movie posters to get idea's for credit blocks. It seemed that the majority of thriller credit blocks were fairly similar and kept rather simplistic which I thought would work on our movie poster as not to draw attention away from the main focus. Unlike the "Ocean's 13" movie poster, we decided to use a typical credit block, because the "Oceans 13" credit block fits super well into the style of the film and the house style.
An idea we had for our poster was to make Alfie's eye stand out as their is a key scene in our film which focuses on Alfie's eyes. I thought we could add flames into Alfie's eyes to give the audience a clue about the events of our film. It would also add mystery to the movie poster and possibly intice the audience and interest them.
Monday, 9 November 2009
Film Poster - Group Discussion & Idea's.
After producing our own rough visual of the poster we discussed what were the best ideas we could incorporate to make the most successful poster. We decided:
- to feature all three of our characters into the poster, yet with Alfie in the foreground to show him as the protagonist and also as the character with power.
- to use the idea of half of Alfie's face blacked out to create suspense.
- to use dark, dull colours which are essential for our poster as it fits our thriller genre and will also make our text which will be in red, stand out. We decided on red as this was our inspirational colour for the film and black emphasises the suspense and mystery.
- a possible symbol could be the petrol can, which once the audience see the film will become inconic. We thought we could have the film title spilled out as the petrol from the can. We didn't want to use fire as a key symbol as it gives too much of our film away.
- to use Alfie's eyes as a key focus of the poster.
- for this poster to be both photographic and graphic, with the background being a long empty dark corridor.
- this poster should be visual with the only verbal aspect being the tagline.
- "Who have you got your eye on?...Because I've got mine on you", is the tagline.
- the target audience to be young adults as this is stereotypical for the thriller genre.
- the tagline to be our most persuasive technique, as it creates suspense. Alfie's half blacked out is also gripping and makes the audience want to know more.
- to add movie poster critiques and preferably a credit block.
- to keep the audience guessing with a sense on unpredictability and on the edge of their seats.
- to possibly have Alfie's silohuette in black holding the petrol can which is in colour.
- for the tagline to be a pun, as a main emphasise on the film poster could potentially be Alfie's eye.
- to show Johhny and Marie's character as fearful of Alfie.
- to feature all three of our characters into the poster, yet with Alfie in the foreground to show him as the protagonist and also as the character with power.
- to use the idea of half of Alfie's face blacked out to create suspense.
- to use dark, dull colours which are essential for our poster as it fits our thriller genre and will also make our text which will be in red, stand out. We decided on red as this was our inspirational colour for the film and black emphasises the suspense and mystery.
- a possible symbol could be the petrol can, which once the audience see the film will become inconic. We thought we could have the film title spilled out as the petrol from the can. We didn't want to use fire as a key symbol as it gives too much of our film away.
- to use Alfie's eyes as a key focus of the poster.
- for this poster to be both photographic and graphic, with the background being a long empty dark corridor.
- this poster should be visual with the only verbal aspect being the tagline.
- "Who have you got your eye on?...Because I've got mine on you", is the tagline.
- the target audience to be young adults as this is stereotypical for the thriller genre.
- the tagline to be our most persuasive technique, as it creates suspense. Alfie's half blacked out is also gripping and makes the audience want to know more.
- to add movie poster critiques and preferably a credit block.
- to keep the audience guessing with a sense on unpredictability and on the edge of their seats.
- to possibly have Alfie's silohuette in black holding the petrol can which is in colour.
- for the tagline to be a pun, as a main emphasise on the film poster could potentially be Alfie's eye.
- to show Johhny and Marie's character as fearful of Alfie.
Film Posters Class Feeedback.
In order to find out how to make our film poster the most successful it could be we decided to get feedback from our class, to see what they thought of our ideas for the poster and what else we can add them. After the discussion these are the idea's we retrieved:
- Using dark, grey, colours keeping the images very minimalistic.
- A dark figure of the physco leaning against a wall, at an angle, yet not revealing his face. In the foreground you can have two lovers enjoying themselves as the figure in background is watching on.
- An eye looking at two lovers, who are clearly panicing and frightened.
- In a corridor with a black silhouette, and the wall has red writing saying "pyhsco".
- A hole in the wall, with an eye looking through it watching onto Johnny & Marie's characters flirting.
- Incorporate newspaper or newspaper font from our newspaper all over the poster.
- A triangle of light beaming down revealing the couple in the spotlight, yet in the background. Alfie is in the foreground looking menacing in black with his hood up.
- Half of Alfie's face blacked out with light shining on the other half.
- Alfie walking down the corridor looking powerful and the couple in the background looking scared.
- Marie holding hands with Alfie looking back over her shoulder down the corridor at Johhny.
- Using dark, grey, colours keeping the images very minimalistic.
- A dark figure of the physco leaning against a wall, at an angle, yet not revealing his face. In the foreground you can have two lovers enjoying themselves as the figure in background is watching on.
- An eye looking at two lovers, who are clearly panicing and frightened.
- In a corridor with a black silhouette, and the wall has red writing saying "pyhsco".
- A hole in the wall, with an eye looking through it watching onto Johnny & Marie's characters flirting.
- Incorporate newspaper or newspaper font from our newspaper all over the poster.
- A triangle of light beaming down revealing the couple in the spotlight, yet in the background. Alfie is in the foreground looking menacing in black with his hood up.
- Half of Alfie's face blacked out with light shining on the other half.
- Alfie walking down the corridor looking powerful and the couple in the background looking scared.
- Marie holding hands with Alfie looking back over her shoulder down the corridor at Johhny.
Monday, 2 November 2009
Sex & The City Movie Posters.
Film posters have a commercial use to promote their film but also have an artistic value. Over many years some film posters have become iconic pieces of art, for example Pulp Fiction's film poster. Film posters now occupy the gap inbetween advertisement and art.
Sex & The City, one of my personal favourites, was a film which had many different film posters.
There isn't a specific main colour used on these posters, as the characters have different outfits on in each which instead suggest fashion is a key element to this film. However the title of the film is written in pink, sparkly text which connotates to me that this is a film aimed at women and possibly a "chick flick". The background of the posters is mainly dark colours, or is blurred out so the focus is on the characters and the attention grabbing text. As the characters are wearing standout outfits in each poster this again represents the strong relationship the film has with fashion.
Only in some of the film posters are symbols used. In the background of the first film poster I have posted there is a blurred yellow taxi. This is an iconic symbol of New York City where the movie is set. Many fans who already followed the tv series of Sex & The City would have this foreknowledge, however as this is such an iconic image of NYC, the audience would be able to decode it without seeing the film first. In the background of the third poster that I posted you can see the blurred setting of bright lights and possibly a theatre which creates the feel of a New York Street. Not so much a symbol, but the mise-en-scene of costume is used to decode the theme of fashion in the movie. The glamourous high couture dresses the characters are wearing represent the fashion capital the film is based in and also the glamourous social lives of the characters that requires them to dress that way.
In two of the film posters the main focus is of the main character Carrie Bradshaw. This suggests her as the lead role in the film and who the story line is based around. Another film poster is of four female characters out on the town together, which suggests the story is based around the friendship and lives of these three women. These three posters are all represented photographically with the background blurred out. In the final movie poster the main focus of the poster is the stand out pink sparkling text and an image of Carrie's character. This is represented graphically and is quite a minimalistic layout suggesting this poster is aimed at people who are already fans of the Sex & The City tv programme, and don't need to know more about the film to sell it to them. In the first three posters the messages are primarily visual whereas the final posters message is verbal with the film title and slogan "get carried away".
I think as the tv programme is already a success, the posters are primarily aimed at its tv fans. However through these posters I do think they are aimed at women in particular through the texts and images used. The word "sex" in the title also suggest it is aimed at older teenagers and women who can find the lives of four middle aged women interesting!
Not many conventional persuasive techniques are used to attract and audience to this poster, as they are using the already successful movie title to attract the main audience. They use stereotypical aspects to attract a female girly audience for example, glamourous clothes which suggest to the audience they can live vicariously through these characters. It is a steroetypical "chick-flick" genre.
The main character is cast as Sarah Jessica Parker which is a unique selling point to the film. With her as the main character, the film is already attracting her own fan base as she is a well loved and respected actress. She is the only focus in three of the four movie posters representing her as a unique selling point to the film.
Through the movie posters some pleasures are promised. On the cinema release date the caption reads "Save the date", suggesting that this film is something worth waiting for. Through the happiness in the characters facial expressions on the movie posters it implies the film will bring you into this world, if only for the films length, yet it gives you the feeling you can be as happy as these characters.
Attention is gained in these posters through the stand out colour and the beauty and glamour of the characters. One the final movie poster there is a tagline. "Get Carried Away" suggests the film can carry you into a different world yet it is always a pun on the main characters name Carrie.
Like any other poster their is product constraints. From this poster you do not learn alot about the movies institutional context in the stages of production. We are aware that this movie is a blockbuster as it is being awaited in cinemas, yet the only information that we can gather through the movie posters is that it is in association with HBO, and american televeision company. The movie posters are important to the marketing campaign as a whole as they help to sell the film. The different conventions and style of the posters appeal to its target audience.
In my opinion I think the posters are effective as they do promote the housestyle of the movie, without giving away the plot. The key to the movie's success is drawn on the success of the tv series and the movie posters highlight what women love most about the tv series, Carrie Bradshaw and her outfits! Therefore appealing to the target audience it gives them what they want to see in the film. I don't think the poster can be seen as effective in anyway as it doesn't give off any violent or abusive messages. The posters don't damage the message of the marketing campaign as I don't feel they can be taken the wrong way. The poster's aren't nesseccerily trying to send a particular message just promoting the glitz and glamour of the film.
Sex & The City, one of my personal favourites, was a film which had many different film posters.
There isn't a specific main colour used on these posters, as the characters have different outfits on in each which instead suggest fashion is a key element to this film. However the title of the film is written in pink, sparkly text which connotates to me that this is a film aimed at women and possibly a "chick flick". The background of the posters is mainly dark colours, or is blurred out so the focus is on the characters and the attention grabbing text. As the characters are wearing standout outfits in each poster this again represents the strong relationship the film has with fashion.
Only in some of the film posters are symbols used. In the background of the first film poster I have posted there is a blurred yellow taxi. This is an iconic symbol of New York City where the movie is set. Many fans who already followed the tv series of Sex & The City would have this foreknowledge, however as this is such an iconic image of NYC, the audience would be able to decode it without seeing the film first. In the background of the third poster that I posted you can see the blurred setting of bright lights and possibly a theatre which creates the feel of a New York Street. Not so much a symbol, but the mise-en-scene of costume is used to decode the theme of fashion in the movie. The glamourous high couture dresses the characters are wearing represent the fashion capital the film is based in and also the glamourous social lives of the characters that requires them to dress that way.
In two of the film posters the main focus is of the main character Carrie Bradshaw. This suggests her as the lead role in the film and who the story line is based around. Another film poster is of four female characters out on the town together, which suggests the story is based around the friendship and lives of these three women. These three posters are all represented photographically with the background blurred out. In the final movie poster the main focus of the poster is the stand out pink sparkling text and an image of Carrie's character. This is represented graphically and is quite a minimalistic layout suggesting this poster is aimed at people who are already fans of the Sex & The City tv programme, and don't need to know more about the film to sell it to them. In the first three posters the messages are primarily visual whereas the final posters message is verbal with the film title and slogan "get carried away".
I think as the tv programme is already a success, the posters are primarily aimed at its tv fans. However through these posters I do think they are aimed at women in particular through the texts and images used. The word "sex" in the title also suggest it is aimed at older teenagers and women who can find the lives of four middle aged women interesting!
Not many conventional persuasive techniques are used to attract and audience to this poster, as they are using the already successful movie title to attract the main audience. They use stereotypical aspects to attract a female girly audience for example, glamourous clothes which suggest to the audience they can live vicariously through these characters. It is a steroetypical "chick-flick" genre.
The main character is cast as Sarah Jessica Parker which is a unique selling point to the film. With her as the main character, the film is already attracting her own fan base as she is a well loved and respected actress. She is the only focus in three of the four movie posters representing her as a unique selling point to the film.
Through the movie posters some pleasures are promised. On the cinema release date the caption reads "Save the date", suggesting that this film is something worth waiting for. Through the happiness in the characters facial expressions on the movie posters it implies the film will bring you into this world, if only for the films length, yet it gives you the feeling you can be as happy as these characters.
Attention is gained in these posters through the stand out colour and the beauty and glamour of the characters. One the final movie poster there is a tagline. "Get Carried Away" suggests the film can carry you into a different world yet it is always a pun on the main characters name Carrie.
Like any other poster their is product constraints. From this poster you do not learn alot about the movies institutional context in the stages of production. We are aware that this movie is a blockbuster as it is being awaited in cinemas, yet the only information that we can gather through the movie posters is that it is in association with HBO, and american televeision company. The movie posters are important to the marketing campaign as a whole as they help to sell the film. The different conventions and style of the posters appeal to its target audience.
In my opinion I think the posters are effective as they do promote the housestyle of the movie, without giving away the plot. The key to the movie's success is drawn on the success of the tv series and the movie posters highlight what women love most about the tv series, Carrie Bradshaw and her outfits! Therefore appealing to the target audience it gives them what they want to see in the film. I don't think the poster can be seen as effective in anyway as it doesn't give off any violent or abusive messages. The posters don't damage the message of the marketing campaign as I don't feel they can be taken the wrong way. The poster's aren't nesseccerily trying to send a particular message just promoting the glitz and glamour of the film.
Friday, 18 September 2009
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